Healthy Communication For A Healthier World

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To create a healthy world for health people, Enzaim plans and produces an array of publications covering people, society and the environment.

 

 

Newly Released Books

 

 

* For more information, Please visit

http://blog.naver.com/enzaims/220894595775

 

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* For more information, Please visit

http://blog.naver.com/enzaims/220782524587

 

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* Selected The 10 best health books of 2016 by The Korea Health Promotion Foundation

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* For more information, Please visit

http://enzaim.tistory.com/782

 
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엔자임 신간도서
“Since healthcare PR deals with people’s lives and health, a higher level of sense of responsibility and extensive experience are required in this field. This book shares with readers years-long experience and know-how that the nation’s top healthcare PR experts have acquired from their work in the field. For readers who have interest in healthcare, this book is easily set apart from other PR books. I would like to recommend this book not only to healthcare professionals but also to students who study PR at university.”
Seok-Gyu Kang, Manager of PR Team, Seoul Asan Medical Center & former Chairman of the Korean Hospital Public Relation Association
“What is best about this book is that it offers useful tips on day-to-day work. It provides a rare look at the passion and dedication shared by healthcare communicators who work for public campaigns. This book is amazing with its insight that runs deep through the past, present and future.”
Young-Wook Kim, Professor of Media and Public Relation, Ewha Women’s University & Chairman of the Korea Health Communication Association
“Health communication is a combination of some healthy (public) parts and sexy (commercial) parts, and it is important for these two aspects to work in harmony. Published by Enzaim, a group of probably the most talented experts in the health communication area in Korea, this book shows how these two aspects are balanced well to build the future of healthcare.”
Ho Kim, CEO, The Lab H
“As noted by the authors of this book, one needs to be very careful when telling a story about connection between “health” and “marketing.” Still, we are so lucky to be able to talk about “commercial health” and “public health” together. This book is definitely worth reading as it shows the difficult decisions and hardworking made by the authors who have worked in the field for years.”
Gi-Soo Park, Ph.D., Professor of Health and Public Administration, College of Health Science, Korea University
“This book offers best practices in the healthcare marketing area, which has personally been difficult to find, as well as the basic principles and the success strategies for healthcare marketing. For anyone who is interested in healthcare business, this book helps find decent values of various healthcare businesses and inspiration to let them shine.”
Chang-Jin Suh, Associate Professor of Management, Hanyang University Business School (Professor, Healthcare Management MBA program)

 

 
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* For more information, Please visit

http://post.naver.com/viewer/postView.nhn?volumeNo=7246104&memberNo=32401763

 

 

Contact

Enzaimhealth Publication Division
books@enzaim.co.kr
http://post.naver.com/enzaims
+82-2-318-5840

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